iPhone 4S has really managed to bolster the smartphone market and once again Apple has released a phone that stands out from a market that almost seems it is filled with many variants of the same phone with a few different specs. This is one of Apple’s strongest points, being able to take an existing device and make it far more attractive, through innovation, design and just marketing ability. The amazing thing about the iPhone 4S is that it does this and yet looks exactly the same as the previous device but with more expensive phone deals on offer.

Mark Hirst Managing Director of Best Mobile Contracts says, ‘The iPhone 4S is an evolutionary device that will do no harm in encouraging people to switch to Apple and iOS. New features such as Siri and iOS 5 will help improve the functionality of the iPhone, as well as improve the features that they can offer’. The phone comes with a number of intelligently branded Apple products. The Apple device includes the Apple A5 processor, which though not radically different from the usual dual core processors used in smart phones, is seen as one of the leading ones due to smart marketing and advertising.

Siri is the new Apple voice control ability. Although voice control has been used on the Android operating system, it is Apple who has near perfected it for their new iOS 5. This ingenious addition allows users to do nearly everything they wish to do on their phone through voice commands and is also set up to learn what is going on and how people speak. This prevents it from misunderstanding commands like other voice controls have done. Apple has even included a number of dud answers in an amazingly intelligent marketing ploy to get attention for the new system — with humorous answers from Siri becoming the latest meme sweeping the internet.

The iOS itself is also a well thought out operating system, that offers little new but does manage to bring together all the best parts of all operating systems and so is the best out there at the moment. This all places the iPhone 4S deals at the top of the most user effective phones out there and means though there is little new on offer, Apple’s ability to reinvent the wheel and market it as a must have item will see people queuing around the corners at Apple stores around the world. This is because of its ability to perfect and innovate and who could argue with that?