My Cat Knows More About Marketing Than You Do
Now, now, Im not trying to be insulting. My cat
probably knows more about marketing than I do, too.In
fact, its obvious she is the master. I mean, what
other creature would I allow to run between my legs,
nearly tripping me, as I fumble my way toward the
bathroom in the morning while trying to wake up
from my still half asleep state?
Not only that, but instead of kicking the cat across
the room when she does this, I go out of my way not
to hurt her, and then I feed her and pet her
Now that, my friends is marketing
Running between my legs, nearly tripping me, is simply
her way of achieving the first goal every marketer must
achieve. Shes getting my ATTENTION.
However, she doesnt stop there. Before I can even
finish saying, You stupid cat , shes already rubbing
up against my leg and turning the purr box on. In other
words, she immediately seeks to provide the second thing
all marketers need to provide. Shes answering WHATS
IN IT FOR ME?
Cats are good at this part, trust me. That purr box can
be an absolutely irresistible way of letting me know that
her love and attention is the BENEFIT I will receive from her.
At first, thats her main focus, just as it should be
with any good marketing campaign or sales copy.
From there, she lets me reach down and pet her soft fur
just a bit, so Ill CONNECT EMOTIONALLY with her. After
a moment, however, she starts to lead me where she wants
to go, toward the food dish.
While I understand thats what she is doing, that
irresistible purr box is still humming, and her soft
meows, and pretty green turned up eyes continue to
SUMMARIZE what Ill get out of keeping her alive.
So, dutifully I head over to the cat food supply to
retrieve her breakfast. All the while, she FOLLOWS UP
with me by continuing her sweet meows and low purring.
On the way back to her food dish with her morning meal,
I pass by her kitty litter box and Im reminded there
is an extra BONUS associated with feeding a cat. She
cleans up after herself.
Soon, shes happily purring away while eating her
breakfast and I leave to go about my morning routine.
After a while, however, she performs some CUSTOMER
SERVICE by jumping up on my lap and allowing me to
pet her again. In this way, she is following up
AFTER THE SALE.
Ok, granted, the cat may not have the slightest idea
what she is doing in terms of marketing, but you cant
tell me she doesnt know how to get what she wants?
Unfortunately, however, we have another cat whos not
so subtle in his approach. When he runs between my
legs, I usually end up booting him high up in the air
or picking him up and throwing him outside.
Why? Because he overdoes it He HAS tripped me Hes
jumped on my face while I was laying on the couch. He
even attacked my foot one night, with fully extended
claws I might add, just because he saw it moving
Thats not good marketing. Sure, grab peoples
attention, but not at the expense of angering or
So, take your lesson from the smart cat:
1. Get peoples Attention.
2. Let them know Whats In It For Them.
3. Relate the Benefits of having your product.
4. Seek an Emotional Connection.
5. Summarize the benefits so they imprint on peoples minds.
6. Follow up with potential customers.
7. Offer bonuses.
8. Focus on good Customer Service.
9. And Follow Up After The Sale to encourage repeat business.
However, just remember one thing. Running between peoples
legs may work for cats, but I dont suggest you try it.
Purring might make you look a bit foolish, too. So,
perhaps youd better come up with your own approach, one
that will stand out and…
10. Be Unique.
(I highly recommend leaving the use of a litter box
to the cats as well )